Maximizing cannabis brands’ retail reach by leveraging targeted data

Jefferey Graham

Cannabis brands and dispensaries have traditionally lacked access to retail data in comparison to mainstream industries. In this episode, Pistil Data CEO Jeffrey Graham explains how he combined his expertise in analytics with his experience at Twitter and Google to revolutionize the way cannabis brands pinpoint promising sales opportunities and understand their local competition through targeted data. Jeffrey also shares his insights on successfully fundraising at this stage of the industry and his outlook on future growth opportunities.

Jeffrey Graham is a former Director of Google and BlackRock, VP of Twitter and NorCal Cannabis and is currently the Co-founder and CEO of Pistil Data. With decades of experience in a variety of fields, Jeffrey is a proven leader in analytics, data science and business intelligence.