Our Capabilities

Media Relations

Strategy, authenticity, and relevance are the pillars of our approach. MATTIO excels at securing earned media from top-tier websites, magazines, newspapers, and TV outlets to keep our clients at the forefront of meaningful conversation.

In a landscape saturated with competing messages, MATTIO digs deep into a client’s DNA to craft compelling narratives that not only convey key messages but also resonate with current events and trends. As newsjacking experts, we monitor the news at all hours, allowing us to react quickly to breaking stories and place our clients in front of leading journalists who rely on MATTIO’s ecosystem to provide valuable context on unfolding news.

Media Relations services:

  • Crafting press releases and story pitches

  • Developing public relations strategies to increase exposures

  • Garnering media placements within top-tier publications

  • Raising the media profile of key executives

  • Engaging other companies for partnership, event, and co-branding activities and pitches

  • Managing crisis communication plans, when necessary

Investor Relations

Through transparent communications and significant cumulative industry experience, MATTIO IR crafts compelling narratives that resonate with the financial community. Maintaining long-standing relationships with institutional investors and the financial press, IR maximizes investment opportunities.

At MATTIO, our IR integrates with each client’s overall communications strategy to develop and execute a plan to achieve its capital markets objectives. MATTIO IR guides strategy with two main areas of focus: strategic IR plan development and messaging and capital markets services.

Strategic IR Plan Development & Messaging:

  • Quarterly reporting guidance and support

  • IR website development

  • IR social media strategies

  • Shareholder communications (annual reports and AGMs)

  • Crisis communications

  • Shareholder activism defense

  • Environmental, Social & Governance (ESG)

  • Investor perception studies

  • In-depth performance reporting

Capital Markets Services:

  • Initial Public Offering (IPO) readiness & support

  • Special Purpose Acquisition Corporation (SPAC)
    Advisory & Communications

  • Uplisting to a U.S. exchange guidance

  • Transaction communications

Social Media

From the visual allure of Instagram to the viral energy of TikTok, MATTIO Social not only follows trends but sets them. We help our clients master the art of authentic engagement, seamlessly connecting with consumers and industries across various platforms.

Specializing in corporate, executive and brand profiles, MATTIO Social is adept at elevating business profiles to the status of must-read content amid a sea of other voices. We’ve redefined the landscape of corporate social media so executives can shine and present themselves with distinction.

Social Media services:

  • Social strategy development

  • Platform management

  • Graphic design and image/video consultation and creation

  • Editorial calendar creation

  • Community building and engagement

  • Campaign creation and execution

  • Social listening

  • Competitive analysis

  • Co-branded partnerships

  • Audience development

Thought Leadership

MATTIO excels in thought leadership activation, skillfully utilizing conferences and content to elevate your executive team’s visionary viewpoints. Whether through compelling byline articles or impactful keynote presentations, we ensure your insights reach audiences keenly interested in the trends and trajectory of your industry.

Our conference team secures coveted spots on the biggest stages, allowing key executives to present their groundbreaking ideas to audiences that matter most. This not only reinforces your company’s influence but also solidifies its expertise in the industry. On the content front, our writing team will transform your unique perspective into compelling, educational bylined content designed for both digital and print consumption.

Thought Leadership services:

  • Content strategy and creation

  • Blog management

  • Bylines & contributed content

  • Conference management

  • Video production

  • Podcasts

  • Design services to frame content

  • Measurement and analytics

Special Situation Management

In today's fast-paced world, reputations are fragile, susceptible to change, and always on the line. Even minor missteps can impact the public perception of a company, eroding credibility and shattering confidence in the workplace. When such a crisis occurs, it’s crucial to be prepared with a detailed plan designed to protect your reputation and craft a positive perception.

MATTIO special situation team is ready to navigate any issue that comes our clients' way. We seamlessly integrate into each client's team, approaching challenges with creativity, honesty, and discretion. MATTIO stands out in its ability to identify risks, collaboratively design strategic plans, and respond to crises with calm consistency, delivering excellent results.

Crisis Communication services:

  • Reputation management

  • Media training

  • Crisis planning

  • 24/7 coverage and response

  • Media monitoring

Influencer Marketing

MATTIO matches clients with the right influencers to make your story known. Whether targeting a global audience or a niche demographic, MATTIO maintains relationships with top influencers to bring your products and services to life online.

MATTIO Influencer Marketing has built a diverse network of influencers, digital storytellers, vloggers, and other content creators across a spectrum of interest segments, allowing us to source the perfect influencer for each client project.

Influencer Marketing services:

  • Conceptualizing campaigns

  • Creating Influencer lists

  • Pitching Influencers

  • Contacting celebrities and their agents that represent them

  • Managing gifting programs

  • Developing and managing affiliate and brand ambassador programs

Event Production

A unique event can make a lasting impression on an audience. From branded events to engaging activations, MATTIO can help businesses build deeper customer relationships and stay relevant in a fragmented world.

Whether a client requires one spectacular event or wants to target multiple markets, MATTIO can manage your event and bring it to life with vivid results.

Event Production services:

  • Budgeting

  • Audio/Visual

  • Event design and decor

  • Entertainment

  • Vendor selection

  • Social media plan

  • Publicity

  • Brand activation

  • Check-in/Support staff

  • Gifting and promotional item procurement

  • Ideation

  • Timeline creation and management

  • Site selection

Search Engine Optimization

MATTIO helps clients rank for the keywords that matter most to their businesses so that each search brings your brand to the top.

MATTIO’s experts follow changing trends and algorithms of the major search engines to develop tactical, creative approaches to help clients outrank the competition. Through deep knowledge, MATTIO drives success for clients as they outperform competitors and connect with those searching to engage.

SEO services:

  • Defining target keywords for ranking

  • Site audit to determine key levers for SEO growth

  • Implementing site content & structure adjustments, expanding & cleaning up external links, proper intra-site linking, tagging, schema coding, and technical fixes to conform to Google best practices

  • Ongoing reporting & analysis to define site ranking progress and gains vs. competition

  • Reacting to ongoing Google algorithm updates

  • Local search optimization

  • Ensuring proper Google Search Console and Google Analytics tracking

  • Content creation based on keyword research and site analytics