Putting simplicity first when crafting the perfect cannabis beverage

Warren Bobrow

The cannabis beverage sector is becoming increasingly competitive with each new product, offering a wide variety of seltzers and infusions to consumers across the company. With this in mind, brands looking to break into the beverage space must enter with a unique, distinguishing perspective to stand out. In this episode, Warren Bobrow, founder of Klaus, discusses how his brand’s cannabis beverages differ from the rest. He emphasizes the need for simplicity in recipes and sourcing high-quality ingredients from around the world to create the best-tasting beverage possible. Leveraging his mixologist expertise, Warren explains the nuances of craft cannabis and his goal of creating a new dialogue around beverages in the space.